Global brand expertise, built for where you’re headed.
BRAND & MARKETING CONSULTING
Leading brand & marketing strategy from world-class organizations and IP — now applied to the specific challenge of growing yours.
ABOUT ME
A foundation of story, connection and play
I’ve built my 13+ career in consumer products, entertainment and gaming on one foundational principle: stories and human connection are the building blocks of brand meaning and lasting engagement.
That belief has shaped brand strategy and marketing for some of the world’s most resonant brands — including Power Rangers, Minecraft, G.I. Joe and Disney girls — at organizations like Microsoft, Hasbro and The Walt Disney Company.
What this means for you: I know how to architect brand strategies and stories that tap into real human emotion, and how to scale that approach for any stage of a brand’s lifecycle - whether it’s a seed of an idea or a 50th anniversary.
THE APPROACH
Engagement is carefully crafted. Here’s what it’s built upon.
IP & brand development
Building the story, world and characters worth having equity in.
Content-to-commerce translation
Turning that story into product, retail and revenue.
Audience & consumer psychology
Understanding why people connect, buy and stay loyal.
IS THIS YOU?
This is for you if…
Your brand has a story worth building— even if it's not an entertainment property, the same thinking applies: an audience to grow, a world to expand, equity that should compound over time
You don’t know where to start with understanding your consumer or how to translate into actionable growth strategies
You need help building a lasting brand messaging, positioning and creative strategy
You have a strong product, brand, or IP, but you’re having trouble connecting that to meaningful consumer engagement
You want someone who's sat in the room where global brand and franchise decisions get made — and can bring that same thinking to your table
You need a thought partner, not just a deliverable
If that sounds like you, let’s talk.
HOW I CAN HELP
Services
STRATEGY
Brand Strategy & Positioning
The foundation everything else is built upon - positioning, messaging pillars and a brand narrative your team can rally around, with IP & franchise thinking as the signature strength.
Franchise/IP Expansion Roadmap
Insights-led, audience-centric framework for when and how to expand your IP or brand into new categories or segments.
Product Strategy & Ideation
Fast, focused ideation grounded in where your category and brand have room to grow.
EXECUTION & SUPPORT
Creative & Storytelling Leadership
Partnering with your in-house creative teams to keep execution true to strategy.
Marketing & GTM Planning
360-degree plans defining channel strategies, launch sequencing and roadmaps, built to maximize your launch.
Fractional Brand Leadership
Senior brand and marketing thinking, embedded directly into your team - as light or hands-on as you need.
PROOF
Portfolio Case Studies
A First-of-its-Kind Partnership with LEGO
Two of the biggest brands in the world coming together in an all new way across Product, In-Game, Content, Experiential and more.
Reinvigorated Engagement for 30th Anniversary
A global celebration for one of the world’s biggest IP in its 30th year, including a top-performing Netflix Special reuniting original cast.
Redefining an Icon for Today’s Audiences
Oversaw modern day global relaunch, including the G.I. Joe Classifies Series — now the franchises’ top-performing collectible line.
Driving Relevancy with Gen Z & A on Roblox
Launched branded events and experiences on Roblox that drove equity and engagement with players.
Drove Commercial Success During Franchise Milestones
Led the global brand, product and marketing strategies to drive commercialization of Disney IP with key audiences in Fashion Dolls category.
HOW WE’LL WORK TOGETHER
A process built to move at your speed
01
Listen & learn
A real conversation for me to hear what’s on your mind.
02
Identify the approach
We’ll define the framework and scale based on your needs.
03
Flexible collaboration style
Together, we’ll shape how we work — whether you need a fully autonomous strategic leader or a close thought-partner.
04
Set you up to run
A foundation your team can use long after we wrap.
Let’s chat!
Tell me a bit about where you are — I’ll get back to you within 3 days.